I’m always hatching fabulous ideas, usually about how a group of like-minded individuals can accomplish, create, achieve so much more together than individually. Rocking that theme, I decided that writers I’ve met here in Tucson could extend their promotional reach by cooperatively promoting each others’ work. I believe now is the best time in history for an author with stories to tell and sell directly to the readers. Reaching readers via the internet and social media seems to be the best or debatably the easiest place to connect with readers who’ll buy your book. Or so social media would have us believe.
Promoting a book used to be a matter of bookmarks, book signings and developing a mailing list for communicating with readers. Now there seem to be endless online promotional options singing a siren song of “You Can, and Really Should, Do It All”. If you believe that, the learning curve and time sink can be overwhelming and demoralizing. Our Promotional CoOp has sixteen members with varying social media/internet skills. They’re eager to expand their skills while they figure out how much promoting they can and want to do.
I’ve just put up a MelindaRuckerHaynesBooks page on FaceBook. Sounded easy enough, but people couldn’t access the page. I spent way too much time developing the content and then trying to wring out the Settings to publish. Finally got that accomplished–by myself, which put me behind on production of my Contest Smarts book. And during this busy time, the Contest Smarts website has gone live and I’m working on helpful and inspiring content. Seemed important to get a Twitter account for Contest Smarts and figuring that out has been growth-promoting. And put me further behind on book production. I still haven’t completed my Author’s Page on Amazon.com, but I’m working on it. Promoting is always time away from writing, from book production.
Internet and social media book promoting often may be the way of whoa, as in, “Stop, horsey!” as well as the usual meaning of woe, but it’s what we’ve got right now. I continue to say and pray, “There must be a better way!.” And I’ll keep looking or maybe form a cooperative to find it.
Heigh ho! Mmmmmmmmmmmelinda